How to Turn a Car Into a Moving Advertisement
Choose the form of advertising you will use., Set aside a marketing budget., Find your target audience., Plan your route., Design the advertisement., Plan a commute that targets your market., Be sure the car advertisement you choose is legal.
Step-by-Step Guide
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Step 1: Choose the form of advertising you will use.
Ads you can put on your car range from relatively unobtrusive license plate frames or bumper stickers to eye-catching car wraps or roof toppers.
Generally, the more you pay, the bolder your ad will be.
Ask yourself what you are trying to accomplish.
A simple bumper sticker is often all you need to let people know what your business is about.
Modest advertisements tend to work better with an older audience.
However, if you’re trying to build a brand with younger audiences, a car wrap might be the way to go.
License Plates:
You can get a promotional license plate for the front of your car, if you live in the U.S. in one of the 19 states that don’t require front plates.
You can also get a vanity plate that references your business.
Ones that take a moment to decipher will garner attention, like MR 2TH for a dentist, 1099 for a CPA, or BUYLOW for a stockbroker.
A vanity plate paired with a custom license plate frame can be an effective advertisement.
License Plate Frames:
Custom printed frames start as low as $1.
Give them away to your friends and clients in order to multiply your advertising reach.
For around $50 you can get a digital LED frame if you want to attract attention and also change your message from time to time.Bumper Stickers:
It costs only around $10 to print a bumper sticker, though you may want to consider hiring an artist for the design, thus increasing the cost.
If you order in bulk, you can get big discounts. 1,000 stickers may cost between $600 and $700.
Then you can turn the cars of friends and customers into moving advertisements, too.
Magnets:
These can provide larger, more complex ads with the added bonus that they can be easily removed for times when you don’t want to advertise (like when driving your car on a date).
You can use your company logo, or hire an artist to design an eye-catching magnet.
Decals:
Like magnets, decals are an inexpensive way to create larger ads.
While they cannot be easily removed like magnets, they can be placed on windows.
Roof-Toppers:
A simple, illuminated box with printing starts around $150, or you can go all out and get a video roof-topper starting around $1300.
Car Wraps:
Wraps are eye-catching, but they are also the most expensive form of advertisement for your car, costing between $500 and $5,000, depending on the materials used and the extent of the wrap (quarter, half, or full).
A high-quality wrap will save you money in the long run, as cheap wraps last no more than about three years.
Better-quality, solvent-based print with a good, protective overlaminate can last up to eight years. -
Step 2: Set aside a marketing budget.
This will determine the type of ad – license plate frame, bumper sticker, magnet, wrap, etc. – and the amount you spend on the design.
Custom license plate frames can be purchased for as little as $1, while a full car-wrap will cost $2500 or more.
License Plates:
Promotional plates cost as little as $5.
Vanity plates range from $10 to $195, depending on your locality.
Consult your local DMV or see here for the cost in your state.
License Plate Frames:
These start as low as $1.
LED frames with customizable messages start at $50.
Bumper Stickers:
These cost $5 to $10 per sticker, depending on how many you order.
Magnets:
They start at about $10 per square foot.
Decals:
Start at $10 to $25 per square foot.
Roof Toppers:
Cost around $150 for a basic roof topper.
Video toppers are $1300 and up.
Car Wraps: $500 to $5000, depending on the vendor, the quality of the job and extent of the wrap.
Back Window: $100 to $130.
Half wrap, compact car: $1100 to $1300.
Half wrap, SUV:$1300 to $1500.
Half wrap, van: $1400 to $1600.
Full wrap, compact car: $2200 to $2500.
Full wrap, SUV: $2600 to $3000.
Full wrap, van: $2800 to $3200.
Roof wrap: add $350 to $450. , Think about your product and what type of audience you want to target with your ad space, then plan your ad and your commute accordingly.
For instance, a flashier ad might be appropriate for younger audiences, while you might opt for something more traditional if you are aiming at an older market. , Drive through well-off, suburban neighborhoods if you're advertising home improvement goods.
Drive through dense business districts (generally downtown) if you're promoting professional goods or services, such as office furniture, office cleaning, accounting services, etc.
If you’re a plumber or electrician, consider driving past places that attract contractors such as Lowe’s, Home Depot, and construction sites.
Create modern, bold ads for computer services or electronics.
A more traditional look might be appropriate for businesses that wish to emphasize stability and experience, like accountants or contractors. , For decals, magnets, license plates, and wraps, consider hiring an artist if you want to achieve an impressive graphic-art design.
Most companies that print advertisements may have someone to help guide you through the design process.
You want an effective, eye-popping, attention-grabbing, colorful graphic that conveys the identity or message of the business you're advertising.
Make sure to share your budget with the printer company in order to maximize your options and still stay under budget.
List your company or product.
Make sure that every driver, no matter how briefly they see your car, will be able to tell what your advertised product is.
Make the letters large and bold.
List a website or phone number to contact.
Often cars will drive by too quickly to see more than a product name and a website to visit for more information.
Make sure that if they want to web-search for your product when they get home, they will know what they're looking for.
A phone number makes it easier for customers to reach you without having to go online or write down information.
Draw attention to your car.
Use graphics, colors and/or text to grab customers.
A dark background with lighter letters is easiest to read.
Using a different color can help draw attention to important information like your phone number or web address.
Consider the type of car you use.
An ad on a VW bug or a vintage car will get more attention than an ad on a white van.
Painting your car bright colors will draw attention. , If you are advertising tech gadgets or tutoring services, swinging by a college campus is a good idea.
If you have a family-oriented business, try to drive past grocery stores and family restaurants.
Stick to busy streets with lots of traffic.
Stop lights and traffic jams are your friends, as they will give the drivers around you more time to look at your signs. , Many states regulate tinting on side or rear windows, meaning placing a wrap over them might get you a ticket.
Some cities (San Francisco, for one) regulate moving advertisements.
If you live somewhere with a Homeowners Association, it may have rules preventing you from parking on your street or in your driveway if your car is covered with advertisements.
In some states using your car as an advertisement will mean you have to re-register it as a commercial vehicle and acquire additional insurance.
Check with your city hall and DMV before wrapping your car. -
Step 3: Find your target audience.
-
Step 4: Plan your route.
-
Step 5: Design the advertisement.
-
Step 6: Plan a commute that targets your market.
-
Step 7: Be sure the car advertisement you choose is legal.
Detailed Guide
Ads you can put on your car range from relatively unobtrusive license plate frames or bumper stickers to eye-catching car wraps or roof toppers.
Generally, the more you pay, the bolder your ad will be.
Ask yourself what you are trying to accomplish.
A simple bumper sticker is often all you need to let people know what your business is about.
Modest advertisements tend to work better with an older audience.
However, if you’re trying to build a brand with younger audiences, a car wrap might be the way to go.
License Plates:
You can get a promotional license plate for the front of your car, if you live in the U.S. in one of the 19 states that don’t require front plates.
You can also get a vanity plate that references your business.
Ones that take a moment to decipher will garner attention, like MR 2TH for a dentist, 1099 for a CPA, or BUYLOW for a stockbroker.
A vanity plate paired with a custom license plate frame can be an effective advertisement.
License Plate Frames:
Custom printed frames start as low as $1.
Give them away to your friends and clients in order to multiply your advertising reach.
For around $50 you can get a digital LED frame if you want to attract attention and also change your message from time to time.Bumper Stickers:
It costs only around $10 to print a bumper sticker, though you may want to consider hiring an artist for the design, thus increasing the cost.
If you order in bulk, you can get big discounts. 1,000 stickers may cost between $600 and $700.
Then you can turn the cars of friends and customers into moving advertisements, too.
Magnets:
These can provide larger, more complex ads with the added bonus that they can be easily removed for times when you don’t want to advertise (like when driving your car on a date).
You can use your company logo, or hire an artist to design an eye-catching magnet.
Decals:
Like magnets, decals are an inexpensive way to create larger ads.
While they cannot be easily removed like magnets, they can be placed on windows.
Roof-Toppers:
A simple, illuminated box with printing starts around $150, or you can go all out and get a video roof-topper starting around $1300.
Car Wraps:
Wraps are eye-catching, but they are also the most expensive form of advertisement for your car, costing between $500 and $5,000, depending on the materials used and the extent of the wrap (quarter, half, or full).
A high-quality wrap will save you money in the long run, as cheap wraps last no more than about three years.
Better-quality, solvent-based print with a good, protective overlaminate can last up to eight years.
This will determine the type of ad – license plate frame, bumper sticker, magnet, wrap, etc. – and the amount you spend on the design.
Custom license plate frames can be purchased for as little as $1, while a full car-wrap will cost $2500 or more.
License Plates:
Promotional plates cost as little as $5.
Vanity plates range from $10 to $195, depending on your locality.
Consult your local DMV or see here for the cost in your state.
License Plate Frames:
These start as low as $1.
LED frames with customizable messages start at $50.
Bumper Stickers:
These cost $5 to $10 per sticker, depending on how many you order.
Magnets:
They start at about $10 per square foot.
Decals:
Start at $10 to $25 per square foot.
Roof Toppers:
Cost around $150 for a basic roof topper.
Video toppers are $1300 and up.
Car Wraps: $500 to $5000, depending on the vendor, the quality of the job and extent of the wrap.
Back Window: $100 to $130.
Half wrap, compact car: $1100 to $1300.
Half wrap, SUV:$1300 to $1500.
Half wrap, van: $1400 to $1600.
Full wrap, compact car: $2200 to $2500.
Full wrap, SUV: $2600 to $3000.
Full wrap, van: $2800 to $3200.
Roof wrap: add $350 to $450. , Think about your product and what type of audience you want to target with your ad space, then plan your ad and your commute accordingly.
For instance, a flashier ad might be appropriate for younger audiences, while you might opt for something more traditional if you are aiming at an older market. , Drive through well-off, suburban neighborhoods if you're advertising home improvement goods.
Drive through dense business districts (generally downtown) if you're promoting professional goods or services, such as office furniture, office cleaning, accounting services, etc.
If you’re a plumber or electrician, consider driving past places that attract contractors such as Lowe’s, Home Depot, and construction sites.
Create modern, bold ads for computer services or electronics.
A more traditional look might be appropriate for businesses that wish to emphasize stability and experience, like accountants or contractors. , For decals, magnets, license plates, and wraps, consider hiring an artist if you want to achieve an impressive graphic-art design.
Most companies that print advertisements may have someone to help guide you through the design process.
You want an effective, eye-popping, attention-grabbing, colorful graphic that conveys the identity or message of the business you're advertising.
Make sure to share your budget with the printer company in order to maximize your options and still stay under budget.
List your company or product.
Make sure that every driver, no matter how briefly they see your car, will be able to tell what your advertised product is.
Make the letters large and bold.
List a website or phone number to contact.
Often cars will drive by too quickly to see more than a product name and a website to visit for more information.
Make sure that if they want to web-search for your product when they get home, they will know what they're looking for.
A phone number makes it easier for customers to reach you without having to go online or write down information.
Draw attention to your car.
Use graphics, colors and/or text to grab customers.
A dark background with lighter letters is easiest to read.
Using a different color can help draw attention to important information like your phone number or web address.
Consider the type of car you use.
An ad on a VW bug or a vintage car will get more attention than an ad on a white van.
Painting your car bright colors will draw attention. , If you are advertising tech gadgets or tutoring services, swinging by a college campus is a good idea.
If you have a family-oriented business, try to drive past grocery stores and family restaurants.
Stick to busy streets with lots of traffic.
Stop lights and traffic jams are your friends, as they will give the drivers around you more time to look at your signs. , Many states regulate tinting on side or rear windows, meaning placing a wrap over them might get you a ticket.
Some cities (San Francisco, for one) regulate moving advertisements.
If you live somewhere with a Homeowners Association, it may have rules preventing you from parking on your street or in your driveway if your car is covered with advertisements.
In some states using your car as an advertisement will mean you have to re-register it as a commercial vehicle and acquire additional insurance.
Check with your city hall and DMV before wrapping your car.
About the Author
Donna Wood
Creates helpful guides on hobbies to inspire and educate readers.
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