How to Work out Net Promoter Score

The net promoter score is built around 1 question you ask your customers, which is whether or not they would recommend your company or business to others., The responses are given a rating score between 0 and 10, with 0 being the worst rating and 10...

4 Steps 1 min read Easy

Step-by-Step Guide

  1. Step 1: The net promoter score is built around 1 question you ask your customers

    The categories are promoters, passives, and detractors.

    Promoters have scores between 9 and 10 and will tell all their friends about your business.

    They are loyal consumers who will continue to buy from you and refer other consumers, which result in growth for your company.

    Passives have scores between 7 and 8 and remain indifferent.

    Although passives are generally satisfied, they are less enthusiastic than promoters and are vulnerable to offers from your competitors.

    Detractors have scores between 0 and 6 and will not recommend your business to others.

    Detractors are unhappy with your company and will deter other consumers through negative word-of-mouth and feedback.
  2. Step 2: which is whether or not they would recommend your company or business to others.

  3. Step 3: The responses are given a rating score between 0 and 10

  4. Step 4: with 0 being the worst rating and 10 being the best rating.

Detailed Guide

The categories are promoters, passives, and detractors.

Promoters have scores between 9 and 10 and will tell all their friends about your business.

They are loyal consumers who will continue to buy from you and refer other consumers, which result in growth for your company.

Passives have scores between 7 and 8 and remain indifferent.

Although passives are generally satisfied, they are less enthusiastic than promoters and are vulnerable to offers from your competitors.

Detractors have scores between 0 and 6 and will not recommend your business to others.

Detractors are unhappy with your company and will deter other consumers through negative word-of-mouth and feedback.

About the Author

J

Jessica Martinez

Creates helpful guides on organization to inspire and educate readers.

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