How to Promote a Music Festival

Step-by-Step Guide

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   Step 1: Decide on a broad genre of music that the festival will be catering to and choose artists within that genre to play.

   Festivals are usually long, so it's best to schedule them over a weekend to ensure a large crowd.
   
   Also, paydays are on Fridays so more people will be able to afford a weekend festival. ,, Always be sure to get every detail, especially concerning money, performance dates and times.
   
   Get each performer's set length in writing through a contract to secure the deal.
   
   This contract protects both you and the artist. , Do these things 6 to 8 weeks prior to your music event.
   
   This is also when ticket distribution and sales begin, so finding outlets to promote your music festival is crucial at this time. , Utilize sponsors such as restaurants, food delivery places, gas stations, banks and any other outlet you can think of to post your festival flyers as well as pass your flyers out with their product or deliveries. , Include sponsor information on promotional materials, if that's part of the deal. , These are the inner workings of your music event, so be sure to hire people that have experience with festival crowds.
   
   In addition, rent good quality equipment. ,, Prepare to send new press releases again closer to the time of the festival to generate additional buzz. , Ask the sponsors post and hand out the posters and flyers as well.
   
   Check the poster locations and replace any that are missing up to the date of the music festival. ,,,,,
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   Step 2: Choose a location

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   Step 3: date(s)

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   Step 4: and times for your music festival.

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   Step 5: Rent your venue for the decided upon dates and times.

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   Step 6: Negotiate and book artists for your music festival.

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   Step 7: Contact artists' publicists as well as radio stations

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   Step 8: television news stations

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   Step 9: newspapers

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    Step 10: online blogs

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    Step 11: networking sites

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    Step 12: and music sites to spread the word and stimulate word-of-mouth promoting for your music festival.

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    Step 13: Contact and meet with possible sponsors.

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    Step 14: Make music event promotion tools

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    Step 15: such as posters and flyers

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    Step 16: for your festival.

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    Step 17: Reserve your crew and technical equipment for the date of the music festival.

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    Step 18: Confirm your radio and TV advertising slots within 5 weeks of your music event.

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    Step 19: Send press releases and announcements to all of your confirmed media and communication outlets within 4 weeks of the music festival.

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    Step 20: Post and pass out your music festival promotion posters and flyers within 4 weeks of the event.

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    Step 21: Confirm all of your crew and equipment 2 weeks prior to the music festival.

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    Step 22: Contact all of the artists' publicists to confirm contract details and communicate any event updates.

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    Step 23: Run the TV

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    Step 24: newspaper

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    Step 25: and radio ads beginning about 2 weeks prior to the music festival.

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    Step 26: Send out special invitations

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    Step 27: passes

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    Step 28: and tickets to TV

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    Step 29: newspaper

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    Step 30: and all other media sources you have utilized; set aside tickets reserved for artists' family and friends.

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    Step 31: Hold the music festival.

Detailed Guide

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