How to Conduct a Whisper Campaign
Start a rumor., Pass out literature., Conduct a push poll, in which you ask "loaded" questions that are designed to plant negative information in the minds of those to respond to the polls. , Get someone to talk about the rumor., Create an anonymous...
Step-by-Step Guide
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Step 1: Start a rumor.
Tell others that you heard some interesting or important information from someone you trust or someone who is in a position to know a secret truth.
Rumors are sometimes used to manipulate the stock market.
A rumor that a company is about to come out with a revolutionary new product can drive the stock price of that company up.
A rumor of a class action suit can cause the company's stock to plummet. -
Step 2: Pass out literature.
You can leave flyers lying around or hand out brochures that seem to be from a reputable source.
The better the literature looks
-- if it has slick graphics and is free of grammar and spelling mistakes
-- the more people will assume they can believe it.
For example, a report stating that there were vast oil reserves in the United States was created to bolster a political candidate's pro-drilling position. ,, Ask friends or pay someone to go to crowded places and talk to as many people as possible about your cause, candidate or product.
This tactic has been used by liquor companies, which have paid beautiful women to visit bars and order their product loudly enough for others to hear. , Comment on other blogs and invite bloggers to visit your blog.
You can also spread rumors through Facebook and Twitter. , Satire is a protected artistic expression, so you cannot be sued for libel.
After some time passes, people forget that what they've seen is satire and will start repeating what they've seen as if it were true. ,, Point out characteristic or behavior that in itself is not questionable, but that implies that the person's character is questionable.
A political party tried to sink the campaign of a candidate by pointing out that he was over 30 and unmarried, thinking that people would be reluctant to vote for a gay man. -
Step 3: Conduct a push poll
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Step 4: in which you ask "loaded" questions that are designed to plant negative information in the minds of those to respond to the polls.
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Step 5: Get someone to talk about the rumor.
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Step 6: Create an anonymous blog that seems to be unbiased but in reality publishes the rumors you want to spread.
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Step 7: Create satire that spreads your rumors disguised as comedy.
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Step 8: Employ paralepsis
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Step 9: a tactic in which you make an accusation or spread a rumor by stating that you won't talk about it.
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Step 10: Hint rather than accuse.
Detailed Guide
Tell others that you heard some interesting or important information from someone you trust or someone who is in a position to know a secret truth.
Rumors are sometimes used to manipulate the stock market.
A rumor that a company is about to come out with a revolutionary new product can drive the stock price of that company up.
A rumor of a class action suit can cause the company's stock to plummet.
You can leave flyers lying around or hand out brochures that seem to be from a reputable source.
The better the literature looks
-- if it has slick graphics and is free of grammar and spelling mistakes
-- the more people will assume they can believe it.
For example, a report stating that there were vast oil reserves in the United States was created to bolster a political candidate's pro-drilling position. ,, Ask friends or pay someone to go to crowded places and talk to as many people as possible about your cause, candidate or product.
This tactic has been used by liquor companies, which have paid beautiful women to visit bars and order their product loudly enough for others to hear. , Comment on other blogs and invite bloggers to visit your blog.
You can also spread rumors through Facebook and Twitter. , Satire is a protected artistic expression, so you cannot be sued for libel.
After some time passes, people forget that what they've seen is satire and will start repeating what they've seen as if it were true. ,, Point out characteristic or behavior that in itself is not questionable, but that implies that the person's character is questionable.
A political party tried to sink the campaign of a candidate by pointing out that he was over 30 and unmarried, thinking that people would be reluctant to vote for a gay man.
About the Author
Sara Diaz
Brings years of experience writing about crafts and related subjects.
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