How to Keep Customers Loyal
Train your employees to always give the best customer service and make the best products., Offer incentives for patronizing your business on a regular basis., Give your customers a reason to come back., Provide a discount if customers purchase...
Step-by-Step Guide
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Step 1: Train your employees to always give the best customer service and make the best products.
Always deliver a quality item using quality service to keep people coming back. -
Step 2: Offer incentives for patronizing your business on a regular basis.
These can include employing loyalty programs like punch cards or giving discounts every so often (e.g., get 20% off on every fifth purchase).
You could also offer discounted or free upgrades to your loyal customers. , Advertise a follow-up discount to your current customers.
If they purchase something now, they'll get a coupon to use on their next purchase from you.
Set up a referral program so that your existing customers will get a discount when they refer a new customer to you.
This type of loyalty program is common in service businesses. , For example, you could provide a package of five massages for 20% off the normal price if they pay up front.
This keeps them coming back and each time they enter your establishment, that's an opportunity to make a new sale.
Your client could end up purchasing retail products, upgrading to a more expensive massage or adding other spa services. , This works especially well in restaurants. , Provide a discount to anyone who signs up and then offer exclusive coupons when you send out the newsletters and emails. , Sending out holiday cards, email blasts, direct mail, even making personal phone calls can help you stay in their minds.
This will encourage repeat business and give your customers a positive perception of you. , This will help you hone your sales techniques and marketing tactics, and in exchange for their participation, you can offer a freebie or percentage discount for a future visit to your business. -
Step 3: Give your customers a reason to come back.
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Step 4: Provide a discount if customers purchase several of your products up front.
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Step 5: Encourage trial of your other products by giving customers a sampling of new items for free.
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Step 6: Start a newsletter or email club.
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Step 7: Stay at the forefront of your customers' minds.
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Step 8: Get feedback from your customers.
Detailed Guide
Always deliver a quality item using quality service to keep people coming back.
These can include employing loyalty programs like punch cards or giving discounts every so often (e.g., get 20% off on every fifth purchase).
You could also offer discounted or free upgrades to your loyal customers. , Advertise a follow-up discount to your current customers.
If they purchase something now, they'll get a coupon to use on their next purchase from you.
Set up a referral program so that your existing customers will get a discount when they refer a new customer to you.
This type of loyalty program is common in service businesses. , For example, you could provide a package of five massages for 20% off the normal price if they pay up front.
This keeps them coming back and each time they enter your establishment, that's an opportunity to make a new sale.
Your client could end up purchasing retail products, upgrading to a more expensive massage or adding other spa services. , This works especially well in restaurants. , Provide a discount to anyone who signs up and then offer exclusive coupons when you send out the newsletters and emails. , Sending out holiday cards, email blasts, direct mail, even making personal phone calls can help you stay in their minds.
This will encourage repeat business and give your customers a positive perception of you. , This will help you hone your sales techniques and marketing tactics, and in exchange for their participation, you can offer a freebie or percentage discount for a future visit to your business.
About the Author
Charlotte Peterson
A passionate writer with expertise in hobbies topics. Loves sharing practical knowledge.
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