How to Run a Sweepstakes
Have the infrastructure to support it., Do some research into various organizations that do data collection., Understand that when you offer prizes, (usually offered by a third party), that you may be limited as to who can enter., Understand, and...
Step-by-Step Guide
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Step 1: Have the infrastructure to support it.
You will need to have a server that can handle the load.
The world is full of people who want something for nothing and a lot of those people invest a lot of time in it! Infrastructure would be:
Server Mail list support Database support (for the information received when they fill out entries) -
Step 2: Do some research into various organizations that do data collection.
Learning, and utilizing, the demographics is one of the many uses of data received in a sweepstakes.
Be sure the one you get will work for you. , Be prepared for the fallout from the rest of the world! , Some people just won't get it.
Be prepared to either have a bunch of FAQs for every problem they have, or ready to answer all of their emails. , Some methods that you can use are:
Form entry A hard-coded link to the form Have a way for them to enter manually, as in the terms and conditions , And then Be Compliant.
One things you can do is 'borrow' the terms and conditions from a similar contest and adopt it to your purposes. , When you start sending out emails, you will get many unsubscribe requests.
Especially, if it gets picked up by a sweepstake offering site.
You will come out ahead, but be prepared to be narrowing it down for a while. , There are sites online that will generate a random number for you.
Each entry will have a number, so choose a random number from there. , The costs will come from the infrastructure mentioned before as well as other costs you might incur. -
Step 3: Understand that when you offer prizes
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Step 4: (usually offered by a third party)
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Step 5: that you may be limited as to who can enter.
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Step 6: Understand
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Step 7: and accept
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Step 8: that it will never be easy enough.
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Step 9: Don't have there be just one method of entering it.
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Step 10: Understand what compliance is and how it varies from state to state.
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Step 11: Know that your email list will not be exactly the goldmine you are expecting.
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Step 12: Make sure your selection will be random.
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Step 13: Be able to manage the costs.
Detailed Guide
You will need to have a server that can handle the load.
The world is full of people who want something for nothing and a lot of those people invest a lot of time in it! Infrastructure would be:
Server Mail list support Database support (for the information received when they fill out entries)
Learning, and utilizing, the demographics is one of the many uses of data received in a sweepstakes.
Be sure the one you get will work for you. , Be prepared for the fallout from the rest of the world! , Some people just won't get it.
Be prepared to either have a bunch of FAQs for every problem they have, or ready to answer all of their emails. , Some methods that you can use are:
Form entry A hard-coded link to the form Have a way for them to enter manually, as in the terms and conditions , And then Be Compliant.
One things you can do is 'borrow' the terms and conditions from a similar contest and adopt it to your purposes. , When you start sending out emails, you will get many unsubscribe requests.
Especially, if it gets picked up by a sweepstake offering site.
You will come out ahead, but be prepared to be narrowing it down for a while. , There are sites online that will generate a random number for you.
Each entry will have a number, so choose a random number from there. , The costs will come from the infrastructure mentioned before as well as other costs you might incur.
About the Author
Kevin Clark
Dedicated to helping readers learn new skills in cooking and beyond.
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