How to Use a Corn Maze to Market a Farm
Send press releases to the local media., Make signs to post around the community., Print coupons and distribute them at other local, non-competing businesses., Put up fliers on community bulletin boards. , Contact the local school system, and invite...
Step-by-Step Guide
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Step 1: Send press releases to the local media.
Tell them about the corn maze, the cost of admission and any specific features such as look-out stations, information stations or other maze highlights.
Write your press release and send it to all of the local television stations, newspapers and other print publications, as well as any local online sites such as mothers' group websites.
The ultimate goal would be to have a member of the press come out and do a live television interview or a newspaper feature, but these may require follow-up in addition to your press release.
Think about personally inviting a reporter or calling the station manager. -
Step 2: Make signs to post around the community.
Use the maze as your big draw, but be sure and include the farm name and address information.
Create and order yard signs or other signage that can be placed on telephone polls.
Determine if you need any permits to post signs, or get permission from the people whose yards in which you are placing them. , Ask the businesses to give them to customers as they check out or pay.
This is both a goodwill gesture for your business as well as theirs. ,, The schools may charge a small fee, and each child gets to take a small pumpkin or gourd home.
Send every teacher and child home with a coupon to come back to the maze or to shop. , Contact large local businesses, and offer discounts to their employees.
Use that same phone call to discuss a possible corporate, family-friendly outing for their employees. , This may take a year or more of planning, but contact local organizations that sell area coupon books.
Place a listing or discount coupon in their book. ,, Use catchy graphics and clear fonts to get the most bang for your adverting buck. ,, -
Step 3: Print coupons and distribute them at other local
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Step 4: non-competing businesses.
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Step 5: Put up fliers on community bulletin boards.
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Step 6: Contact the local school system
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Step 7: and invite the schools out for no- or low-cost tours of the maze.
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Step 8: Offer corporate discounts.
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Step 9: Become involved with professionals that create local coupon books.
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Step 10: Place an advertisement in a local print publication.
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Step 11: Use the corn maze as your catch item
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Step 12: but also list what items you have for sale.
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Step 13: Consider other advertising methods such as television
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Step 14: radio or billboards.
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Step 15: Offer store coupons to anyone who purchases a maze admission
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Step 16: or consider giving them a free pumpkin at the end as part of their admission price.
Detailed Guide
Tell them about the corn maze, the cost of admission and any specific features such as look-out stations, information stations or other maze highlights.
Write your press release and send it to all of the local television stations, newspapers and other print publications, as well as any local online sites such as mothers' group websites.
The ultimate goal would be to have a member of the press come out and do a live television interview or a newspaper feature, but these may require follow-up in addition to your press release.
Think about personally inviting a reporter or calling the station manager.
Use the maze as your big draw, but be sure and include the farm name and address information.
Create and order yard signs or other signage that can be placed on telephone polls.
Determine if you need any permits to post signs, or get permission from the people whose yards in which you are placing them. , Ask the businesses to give them to customers as they check out or pay.
This is both a goodwill gesture for your business as well as theirs. ,, The schools may charge a small fee, and each child gets to take a small pumpkin or gourd home.
Send every teacher and child home with a coupon to come back to the maze or to shop. , Contact large local businesses, and offer discounts to their employees.
Use that same phone call to discuss a possible corporate, family-friendly outing for their employees. , This may take a year or more of planning, but contact local organizations that sell area coupon books.
Place a listing or discount coupon in their book. ,, Use catchy graphics and clear fonts to get the most bang for your adverting buck. ,,
About the Author
Doris Smith
Writer and educator with a focus on practical pet care knowledge.
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