How to Use Disclaimers in Political Advertising

Step-by-Step Guide

1. 1

   Step 1: Use a disclaimer if you are a candidate

   Check with the Federal Election Commission (FEC) on what constitutes public communications.
   
   Always included are television, Internet or radio ads, print ads in newspapers and magazines, outdoor advertising such as billboards or yard signs, mass mailings, emails and websites available to the public.
2. 2

   Step 2: political party or election committee sending out public campaign communications.

   Candidates, individuals, and political action committees must disclose who is paying for any ads that ask for donations. , For example, if you are handing out pencils supporting a particular candidate, there may not be enough space for a disclaimer. , If you are in doubt about whether a disclaimer is needed, it probably is.
3. 3

   Step 3: Include a disclaimer when soliciting funds.

4. 4

   Step 4: Do not include a disclaimer if it is impossible to print one.

5. 5

   Step 5: Follow the FEC's recommendation to include a disclaimer on all reasonable campaign materials.

Detailed Guide

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