How to Use Promotional Items for Advertising

Step-by-Step Guide

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   Step 1: Plan your selection and purchase of promotional gifts at least three to four months in advance.

   This will help in planning out the advertising campaign successfully.
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   Step 2: Now make a list of promotional products that you think will help in promoting your company’s name.

   Choose items that your employees and clients can use frequently. , Before selecting a promotional item, it is essential to consider the nature of the user, his profile, and lastly the occasion of the giveaway.
   
   For example if your clients are not golf lovers it would be meaningless to gift them promotional golf accessories as company gifts. , Suppose your company is going to sponsor a golf tournament then the best promotional items would be anything related to golf such as golf shirts, golf accessories, golf bags and so on. ,,,, Say a combination of a promotional jotter and a pen imprinted with your brand would be a good choice.
   
   And if your budget allows, you can club in custom computer briefcase too for your valued customers.
   
   This will ensure that your brand will travel along with the user wherever he goes on business. , It can be the logo, slogan, tag line or simply the name of your company. , This increases the chances of people contacting you for the products and services your company is dealing with.
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   Step 3: Consider your customers.

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   Step 4: Don’t forget to select promotional gifts appropriate to the occasion when you would be distributing them amongst clients and employees.

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   Step 5: Check out some online companies to find out the prices of products and deal with one that offer the widest range of promotional ideas and the best products in terms of quality

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   Step 6: price and customization.

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   Step 7: If you are purchasing promotional products online

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   Step 8: look for companies certified by the Advertising Specialties Institute (ASI) or the Promotional Products Association International (PPAI) so that you get the best products to use for advertising purposes.

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   Step 9: Be sure to inquire about the completion and delivery date of the promotional item you want before you sign an order form or make advance payments.

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    Step 10: If your budget allows

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    Step 11: you can give a combination of two or three promotional items for making a lasting impression on the receiver.

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    Step 12: Decide in advance what you want to be imprinted on the selected promotional item.

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    Step 13: Don’t forget to print your contact information such as your contact number or the name of your website in the promotional products.

Detailed Guide

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