How to Utilize Your Old Indexed Pages
Apply a "301 Redirect", or what they call a permanent redirection., Delete unusable or irrelevant pages.
Step-by-Step Guide
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Step 1: Apply a "301 Redirect"
That leads visitors to your new pages while you benefit from the good rankings of the old pages.
Good rankings usually means good Click Through Rates, or CTRs.
A 301 redirect is Search Engine Optimization, or SEO, friendly, and the most recommended method. -
Step 2: or what they call a permanent redirection.
If you are optimizing someone else’s site and you find unwanted pages/files, create a custom "404" page.
The 404 page must be customized in such a way that it has the presentation feel of your website’s theme.
Visitors should feel comfortable following an obvious link to the new page, or the most relevant page in relation to the old page you want to delete. -
Step 3: Delete unusable or irrelevant pages.
Detailed Guide
That leads visitors to your new pages while you benefit from the good rankings of the old pages.
Good rankings usually means good Click Through Rates, or CTRs.
A 301 redirect is Search Engine Optimization, or SEO, friendly, and the most recommended method.
If you are optimizing someone else’s site and you find unwanted pages/files, create a custom "404" page.
The 404 page must be customized in such a way that it has the presentation feel of your website’s theme.
Visitors should feel comfortable following an obvious link to the new page, or the most relevant page in relation to the old page you want to delete.
About the Author
Rachel Webb
Specializes in breaking down complex pet care topics into simple steps.
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