How to Get Site Members to Return to Your Dating Site
Create auto reminders that will be sent to the email addresses of your site users and inform them of the interesting and noteworthy events on your site, such as: Somebody has viewed their profile and left a message A new person in their location has...
Step-by-Step Guide
-
Step 1: Create auto reminders that will be sent to the email addresses of your site users and inform them of the interesting and noteworthy events on your site
This strategy works because people see that there is activity on your site, and all of the notifications contribute to the idea of them finding a partner. -
Step 2: such as: Somebody has viewed their profile and left a message A new person in their location has signed up There’s been a new comment or ‘like’ to the photo/video they uploaded
For example: set up a theme and prompt your site users to send in their photographs and upload them into a photo gallery on the site where everybody else will be able to ‘like’ the photos.
The photo that receives the most votes will win a prize.
You can grant the winner a premium membership, feature their profile on the site, send a real-life gift, and so on. ,, It is a great way to grow the member database.
Also, when people have friends who are signed up on the same site, it can serve as an additional incentive for them to use the site to communicate with them. , Or try the opposite: attract prospects by promoting your dating site during offline events, such as speed dating parties, conferences, trade shows and exhibitions, or maybe even at airports. , This can be custom t-shirts, mugs, posters, and so on.
Since you are a dating site owner, you strive to help people build (romantic) relationships.
Consider offering flower delivery or restaurant bookings as part of the service. , If you’re into it, connect your site to horoscope RSS feeds to provide your site members with daily or weekly forecasts. , Poll results can be a valid topic for another blog article. , Holidays such as Valentine’s Day or Thanksgiving are great occasions for offering premium membership at better prices.
You can send out regular news digests, run a weekly tips and advice column, or share your thoughts on the world of dating along with success stories from your site members throughout the year. -
Step 3: and so on.
-
Step 4: Organize contests.
-
Step 5: Spread promo codes to give your site members a free period to use their premium membership as a gift
-
Step 6: or to add credits to their existing accounts.
-
Step 7: Ask your site users to invite their friends to join your dating site in exchange for a nice reward.
-
Step 8: Hold offline events
-
Step 9: and give free access or special bonuses to the users who join through your site.
-
Step 10: Sell unique merchandise on your site.
-
Step 11: Regularly update your blog with interesting articles and post site news.
-
Step 12: Run polls asking questions that everyone would want to know the outcome of (such as this one).
-
Step 13: Send promo emails to your site members.
Detailed Guide
This strategy works because people see that there is activity on your site, and all of the notifications contribute to the idea of them finding a partner.
For example: set up a theme and prompt your site users to send in their photographs and upload them into a photo gallery on the site where everybody else will be able to ‘like’ the photos.
The photo that receives the most votes will win a prize.
You can grant the winner a premium membership, feature their profile on the site, send a real-life gift, and so on. ,, It is a great way to grow the member database.
Also, when people have friends who are signed up on the same site, it can serve as an additional incentive for them to use the site to communicate with them. , Or try the opposite: attract prospects by promoting your dating site during offline events, such as speed dating parties, conferences, trade shows and exhibitions, or maybe even at airports. , This can be custom t-shirts, mugs, posters, and so on.
Since you are a dating site owner, you strive to help people build (romantic) relationships.
Consider offering flower delivery or restaurant bookings as part of the service. , If you’re into it, connect your site to horoscope RSS feeds to provide your site members with daily or weekly forecasts. , Poll results can be a valid topic for another blog article. , Holidays such as Valentine’s Day or Thanksgiving are great occasions for offering premium membership at better prices.
You can send out regular news digests, run a weekly tips and advice column, or share your thoughts on the world of dating along with success stories from your site members throughout the year.
About the Author
Jacob Scott
Writer and educator with a focus on practical home improvement knowledge.
Rate This Guide
How helpful was this guide? Click to rate: