How to Create an Internet Marketing Funnel
Set up an attractive website., Invest in lead capture software or programming., Define your lead gathering strategy., Define the valuable product or service you can offer to get the client to sign up., Define your end goal.
Step-by-Step Guide
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Step 1: Set up an attractive website.
Remember that for most websites, a soft sell works better than a hard sell.
You get more leads if you look trustworthy and loyal to customers, if you list reviews of your products and if you provide users with articles, newsletters, tips and other valuable content.
The idea behind adding value to your website is that people who become daily users are much more likely to also become clients.
If you don't sell a product yourself, you can become an affiliate marketer and post affiliate ads on your website.
If you do sell a product, a daily user will have a chance to see more of your offers/products and buy them. -
Step 2: Invest in lead capture software or programming.
You can either hire a company to provide you with a lead capture landing page or program it into your website.
With lead capture, your website users are required to sign up for an account or submit their name and email address in order to get valuable content.
This lead capture software ranges from simple to complex.
You can have a landing page that captures the data, or you can sign up for a system that tracks your user's accounts once they sign in.
You can see what products they looked at, what pages they read and, judging from their account activity, you can see how likely they are to become customers. , You should choose 5 to 10 ways to get the attention of your target demographic(s).
Some common Internet lead capture strategies are Facebook, Twitter and YouTube accounts, guest blogs, search engine optimization (SEO)/search engines, article directories, online ads, affiliate marketers and more. , You may need to brainstorm with your marketing team about what you can provide.
Ideas include a free trial, free services, a coupon, a video, educational content, a free account, or access to a number of such services. , This is the end relationship you want to have with the information you gather, and it differs greatly for online businesses.
In some cases, the contact details of a person is your Internet-based goal, because it may funnel leads into a service-based business that calls its customers by phone, and in other cases, it is developing repeat clientele. -
Step 3: Define your lead gathering strategy.
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Step 4: Define the valuable product or service you can offer to get the client to sign up.
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Step 5: Define your end goal.
Detailed Guide
Remember that for most websites, a soft sell works better than a hard sell.
You get more leads if you look trustworthy and loyal to customers, if you list reviews of your products and if you provide users with articles, newsletters, tips and other valuable content.
The idea behind adding value to your website is that people who become daily users are much more likely to also become clients.
If you don't sell a product yourself, you can become an affiliate marketer and post affiliate ads on your website.
If you do sell a product, a daily user will have a chance to see more of your offers/products and buy them.
You can either hire a company to provide you with a lead capture landing page or program it into your website.
With lead capture, your website users are required to sign up for an account or submit their name and email address in order to get valuable content.
This lead capture software ranges from simple to complex.
You can have a landing page that captures the data, or you can sign up for a system that tracks your user's accounts once they sign in.
You can see what products they looked at, what pages they read and, judging from their account activity, you can see how likely they are to become customers. , You should choose 5 to 10 ways to get the attention of your target demographic(s).
Some common Internet lead capture strategies are Facebook, Twitter and YouTube accounts, guest blogs, search engine optimization (SEO)/search engines, article directories, online ads, affiliate marketers and more. , You may need to brainstorm with your marketing team about what you can provide.
Ideas include a free trial, free services, a coupon, a video, educational content, a free account, or access to a number of such services. , This is the end relationship you want to have with the information you gather, and it differs greatly for online businesses.
In some cases, the contact details of a person is your Internet-based goal, because it may funnel leads into a service-based business that calls its customers by phone, and in other cases, it is developing repeat clientele.
About the Author
Sarah Gutierrez
Professional writer focused on creating easy-to-follow creative arts tutorials.
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