How to Get Good Quality Score Using Google AdWords

Step-by-Step Guide

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   Step 1: Keep your website relevant to the keyword(s) used in your AdWords ad.

   Those three pages must be linked from your main page.
   
   Use the free Privacy Policy generator and Terms of Service Generator from TermsFeed (it's a free generator that you can use to customize your agreement and make it specific to your business). ,,,,,, ("Acne"
   
   "Cure for Acne"
   
   "How to cure Acne" all should go into their own Adgroups) , Example:
   Acne, "Acne"
   
   , If you sell something use negative keywords like "-free"
   
   "-gratis".
   
   This filters out clicks of people looking for free stuff. , Delete keywords and/or campaigns with low number of impressions and clicks.
   
   Low performing keywords affect all other keywords, thus the whole AdGroup and finally the whole campaign. ,,
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   Step 2: Your site needs a "Privacy Policy"

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   Step 3: a "Contact Us" and (optional) a "Terms of Service" page.

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   Step 4: Your website must have proper structure and no broken links.

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   Step 5: Your site needs an easy

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   Step 6: understandable and proper navigation structure.

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   Step 7: Your Site must allow the customer to purchase an advertised item within two clicks.

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   Step 8: Keep the ad-text in AdWords relevant to your keyword.

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   Step 9: The *exact* keyword must show in the headline of the Ad as well as once in the Ad body.

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    Step 10: Even *minor* variations of keywords should go into a new

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    Step 11: separate AdGroup with new

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    Step 12: exact matching Ad-Text.

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    Step 13: Keep the Number of keywords per AdGroup at a minimum

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    Step 14: at best use only ONE keyword per Adgroup - but use all three match types for this keyword.

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    Step 15: Use negative keywords.

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    Step 16: Monitor keyword and adgroup performance.

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    Step 17: Read some books covering the basics and more advanced techniques how to use Google Adwords

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    Step 18: otherwise you could lose money.

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    Step 19: Use the Google Help Center

Detailed Guide

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