How to Use Daily Active Users in Facebook
Look for the "Daily Active Users Breakdown" report., Scan down the Users report., Analyze your data.
Step-by-Step Guide
-
Step 1: Look for the "Daily Active Users Breakdown" report.
Go to your Insights panel and select the "Users" report.
This is found on the left hand side of the Insights panel. -
Step 2: Scan down the Users report.
About midway down this report you will find a Daily Active Users Breakdown chart.
You will need to hover your mouse above the different statistics in order to find out more information.
The information currently available is:
Unique Page Views – This is the number of Facebook participants per day who have actually viewed your Facebook page.
Post Views – Here you will see how many people have viewed your Facebook posts for the day.
This number also represents what has been viewed by way of news feeds.
Liked a Post – This amount represents the amount of fans who have liked one of your posts.
Commented on a Post – Obviously, this is the amount of fans who have commented on one of your posts.
Wall Posts – This represents how many fans have posted to your Page, whether it's comments, photos, links, etc. , Don't try to analyze the data daily.
To do so would create a very unrealistic and uneven picture of daily interactions with your Page.
Instead, aim to assess the figures weekly and monthly, to get a sense of the trends evolving.
Things to bear in mind include:
Page views:
A lower number here is usual unless you have a broad group of many fans.
Unique Page views:
A higher number here is usual if you have a small fan base.
Liked a Post:
A high number here means that there may be something you've added that's worth further investigation and repeating. -
Step 3: Analyze your data.
Detailed Guide
Go to your Insights panel and select the "Users" report.
This is found on the left hand side of the Insights panel.
About midway down this report you will find a Daily Active Users Breakdown chart.
You will need to hover your mouse above the different statistics in order to find out more information.
The information currently available is:
Unique Page Views – This is the number of Facebook participants per day who have actually viewed your Facebook page.
Post Views – Here you will see how many people have viewed your Facebook posts for the day.
This number also represents what has been viewed by way of news feeds.
Liked a Post – This amount represents the amount of fans who have liked one of your posts.
Commented on a Post – Obviously, this is the amount of fans who have commented on one of your posts.
Wall Posts – This represents how many fans have posted to your Page, whether it's comments, photos, links, etc. , Don't try to analyze the data daily.
To do so would create a very unrealistic and uneven picture of daily interactions with your Page.
Instead, aim to assess the figures weekly and monthly, to get a sense of the trends evolving.
Things to bear in mind include:
Page views:
A lower number here is usual unless you have a broad group of many fans.
Unique Page views:
A higher number here is usual if you have a small fan base.
Liked a Post:
A high number here means that there may be something you've added that's worth further investigation and repeating.
About the Author
Gloria Reyes
Gloria Reyes has dedicated 1 years to mastering education and learning. As a content creator, Gloria focuses on providing actionable tips and step-by-step guides.
Rate This Guide
How helpful was this guide? Click to rate: