How to Analyse a Case Study
Examine and describe the business environment relevant to the case study., Describe the structure and size of the main business under consideration., Identify the key issue or problem in the case study., Describe how the business responds to these...
Step-by-Step Guide
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Step 1: Examine and describe the business environment relevant to the case study.
Describe the nature of the organization under consideration and its competitors.
Provide general information about the market and customer base.
Indicate any significant changes in the business environment or any new endeavors upon which the business is embarking. -
Step 2: Describe the structure and size of the main business under consideration.
Analyze its management structure, employee base, and financial history.
Describe annual revenues and profit.
Provide figures on employment.
Include details about private ownership, public ownership, and investment holdings.
Provide a brief overview of the business's leaders and command chain. , In all likelihood, there will be several different factors at play.
Decide which is the main concern of the case study by examining what most of the data talks about, the main problems facing the business, and the conclusions at the end of the study.
Examples might include expansion into a new market, response to a competitor's marketing campaign, or a changing customer base. , Draw on the information you gathered and trace a chronological progression of steps taken (or not taken).
Cite data included in the case study, such as increased marketing spending, purchasing of new property, changed revenue streams, etc. , Indicate whether or not each aspect of the response met its goal and whether the response overall was well-crafted.
Use numerical benchmarks, like a desired customer share, to show whether goals were met; analyze broader issues, like employee management policies, to talk about the response as a whole. , Suggest alternative or improved measures that could have been taken by the business, using specific examples and backing up your suggestions with data and calculations. ,, Showcase both your understanding of the case study and your business strategy.. -
Step 3: Identify the key issue or problem in the case study.
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Step 4: Describe how the business responds to these issues or problems.
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Step 5: Identify the successful aspects of this response as well as its failures.
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Step 6: Point to successes
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Step 7: failures
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Step 8: unforeseen results
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Step 9: and inadequate measures.
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Step 10: Describe what changes you would make in the business to arrive at the measures you proposed
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Step 11: including changes to organization
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Step 12: strategy
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Step 13: and management.
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Step 14: Conclude your analysis by reviewing your findings and emphasizing what you would do differently in the case.
Detailed Guide
Describe the nature of the organization under consideration and its competitors.
Provide general information about the market and customer base.
Indicate any significant changes in the business environment or any new endeavors upon which the business is embarking.
Analyze its management structure, employee base, and financial history.
Describe annual revenues and profit.
Provide figures on employment.
Include details about private ownership, public ownership, and investment holdings.
Provide a brief overview of the business's leaders and command chain. , In all likelihood, there will be several different factors at play.
Decide which is the main concern of the case study by examining what most of the data talks about, the main problems facing the business, and the conclusions at the end of the study.
Examples might include expansion into a new market, response to a competitor's marketing campaign, or a changing customer base. , Draw on the information you gathered and trace a chronological progression of steps taken (or not taken).
Cite data included in the case study, such as increased marketing spending, purchasing of new property, changed revenue streams, etc. , Indicate whether or not each aspect of the response met its goal and whether the response overall was well-crafted.
Use numerical benchmarks, like a desired customer share, to show whether goals were met; analyze broader issues, like employee management policies, to talk about the response as a whole. , Suggest alternative or improved measures that could have been taken by the business, using specific examples and backing up your suggestions with data and calculations. ,, Showcase both your understanding of the case study and your business strategy..
About the Author
Judith Jackson
Committed to making organization accessible and understandable for everyone.
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