How to Create Video Testimonials for Social Proof
Get testimonies from satisfied customers., Help your client to formulate the testimonial before filming., Get your client to practice their answers to your questions about their transformation, pains and problems, and why they recommend your service...
Step-by-Step Guide
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Step 1: Get testimonies from satisfied customers.
Every time you finish working with a customer, make sure you ask for their video testimonial.
Have in place a reminder procedure to do a follow-up with your customers to ask them if they'd be willing to do such a testimonial.
Realize that not every person will agree to do this.
Some people will be too busy, some too shy and some would like to preserve their privacy.
On the other hand, other people will probably jump at the chance for a little online "fame". -
Step 2: Help your client to formulate the testimonial before filming.
Ask them to follow this pattern:
Transformation Pains and problems; and Recommendation (them recommending you, for instance). , Do a few test runs without the camera.
If wished, you could also do a mock run with the camera and play it back for them to see how it comes across.
This depends on how much time you have available and how willing the customer is to try this approach. , Doing this will put them at ease when recording, as well as making the video more enjoyable to watch. , It’s best to do after you film videos with them, especially if you’re working on a video project. , Always remember to send a copy of the video to your client.
They'll love to see how it came out and to have a copy of their own.
Ask ahead whether the client would prefer an email, a cloud-based transfer or a hard copy of the video testimonial.
Remember that each client will have their own preference and ability to download and/or play the video. , More happy clients means more amazing video testimonials! -
Step 3: Get your client to practice their answers to your questions about their transformation
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Step 4: pains and problems
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Step 5: and why they recommend your service before you put them on camera.
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Step 6: Encourage your customers to smile and have a laugh on camera.
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Step 7: Record the video testimonial.
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Step 8: Have the video trimmed and edited during post production.
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Step 9: Continue your best service to gain more happy clients.
Detailed Guide
Every time you finish working with a customer, make sure you ask for their video testimonial.
Have in place a reminder procedure to do a follow-up with your customers to ask them if they'd be willing to do such a testimonial.
Realize that not every person will agree to do this.
Some people will be too busy, some too shy and some would like to preserve their privacy.
On the other hand, other people will probably jump at the chance for a little online "fame".
Ask them to follow this pattern:
Transformation Pains and problems; and Recommendation (them recommending you, for instance). , Do a few test runs without the camera.
If wished, you could also do a mock run with the camera and play it back for them to see how it comes across.
This depends on how much time you have available and how willing the customer is to try this approach. , Doing this will put them at ease when recording, as well as making the video more enjoyable to watch. , It’s best to do after you film videos with them, especially if you’re working on a video project. , Always remember to send a copy of the video to your client.
They'll love to see how it came out and to have a copy of their own.
Ask ahead whether the client would prefer an email, a cloud-based transfer or a hard copy of the video testimonial.
Remember that each client will have their own preference and ability to download and/or play the video. , More happy clients means more amazing video testimonials!
About the Author
Mark Jenkins
Writer and educator with a focus on practical creative arts knowledge.
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