How to Manage Compliance Risks Associated With Social Media
Understand that unlike traditional media, social media marketing and advertising involves "two-way" communication, with the users having control over the material., Evaluate the different social media resources available and what best suits your...
Step-by-Step Guide
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Step 1: Understand that unlike traditional media
Common resources that are being used include:
Twitter, LinkedIn, Myspace, Facebook, blog sites (WordPress, Blogger, TypePad, etc.) , Important to keep in mind the compliance issues at each step. ,, Consider adding disclosures to the policy and advertising material regarding the use of social media websites. , Understand that the organization will only be able to control information that it posts itself, and will not be able to manage or control information posted by consumers, general public, etc. , Implement processes and trained personnel to monitor the sites for responding and documenting these complaints. ,, This should be very detailed and cover all aspects like copyright, intellectual property, privacy/security, corporate communication, etc. ,, -
Step 2: social media marketing and advertising involves "two-way" communication
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Step 3: with the users having control over the material.
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Step 4: Evaluate the different social media resources available and what best suits your organization's needs.
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Step 5: Analyze the way the different social media sites can be used and the pros and cons of each.
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Step 6: Identify the compliance and risk issues with each social media resource that you plan to implement.
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Step 7: Identify Information Security issues that could arise and incorporate guidelines in your organization's info-sec policy.
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Step 8: Identify Advertising compliance issues when using social media for marketing efforts.
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Step 9: Consider having a mechanism to track and respond to complaints received via social media networks.
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Step 10: Implement technology or processes to capture and archive information posted on social media sites
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Step 11: since document retention guidelines will be applicable.
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Step 12: Establish a "Social Media" policy for all employees that establishes guidelines regarding the use of social media.
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Step 13: Incorporate a Social Media risk assessment in your next organization-wide risk assessment.
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Step 14: Provide training to all employees on your organization's social media policy and guidelines.
Detailed Guide
Common resources that are being used include:
Twitter, LinkedIn, Myspace, Facebook, blog sites (WordPress, Blogger, TypePad, etc.) , Important to keep in mind the compliance issues at each step. ,, Consider adding disclosures to the policy and advertising material regarding the use of social media websites. , Understand that the organization will only be able to control information that it posts itself, and will not be able to manage or control information posted by consumers, general public, etc. , Implement processes and trained personnel to monitor the sites for responding and documenting these complaints. ,, This should be very detailed and cover all aspects like copyright, intellectual property, privacy/security, corporate communication, etc. ,,
About the Author
Margaret Richardson
Enthusiastic about teaching crafts techniques through clear, step-by-step guides.
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